Case study · Marketing agency · 14 employees
Brightfield Agency
28 hrs/week saved
How an agency freed two account managers from project updates so they could focus on new business.
The problem
Brightfield Agency managed twelve active client projects at any given time. Every day, account managers answered the same questions: where is the deliverable, can we move the review, has the invoice been paid. These interruptions added up to nearly six hours per day across the team. Two account managers wanted to spend more time on new business, but they were trapped in operations.
The solution
Brightfield deployed two AI employees: a client-status assistant and a project-ops assistant. Both were connected to the project-management tool, the CRM, and the team Slack. Clients could ask questions by email or through a shared Slack channel, and the AI could answer with live project status.
- Status updates pulled directly from the project-management board.
- Meeting rescheduling synced to the agency calendar.
- Invoice questions answered from the accounting system.
- Escalation to account managers only for scope changes or sensitive issues.
The results
Within three weeks, the AI assistants were handling 70% of routine client communication. Account managers checked the AI's escalation queue once in the morning and once in the afternoon instead of reacting all day.
28
Team hours saved per week
70%
Routine client questions handled by AI
Down 60%
Account manager reaction time
+22%
New business pipeline growth
“Our clients got faster answers, and our team got their heads back above water. The AI did not replace the relationship; it protected it.”
Why it worked
The agency did not try to automate creative work. It automated coordination. By giving clients and internal teams a single source of truth for status questions, the AI reduced the noise that was hiding the real work. The account managers used the freed time for proactive client strategy and pitch calls.