AI digital employees, by role
Pick the desk you need staffed: an AI sales assistant that qualifies leads and books meetings, a support agent that resolves tickets 24/7, an HR agent that screens candidates, or an e-commerce or agency setup. Every role ships with a job, KPIs and memory, connects to your CRM and messengers, and goes live in a day.
These are the five roles small teams hand over first. Each page shows what the role does all day, which tools it plugs into, what it costs against a hire, and where a human stays in the loop.
| Role | What it does all day | Moves the number |
|---|---|---|
| AI sales assistant (SDR) | Qualifies inbound leads, books meetings, updates the CRM | Meetings booked per week |
| AI customer-support agent | Answers and resolves tickets around the clock from your help docs | First-response time, deflection rate |
| AI HR & recruiting agent | Screens candidates, schedules interviews, handles onboarding paperwork | Time-to-shortlist |
| AI employee for e-commerce | Order status, returns, abandoned-cart recovery | Recovered carts, repeat rate |
| AI employees for agencies | Scales client delivery and resells digital employees under your brand | Delivery capacity per account manager |
- AI sales assistant — Qualifies leads, books meetings 24/7 and writes everything back to HubSpot or Pipedrive.
- AI customer-support agent — Resolves repeat tickets from your own help docs, escalates the rest with full context.
- AI HR & recruiting agent — Screens applicants against your criteria, schedules interviews, chases documents.
- AI employee for e-commerce — Answers order-status and return questions, recovers abandoned carts.
- AI employees for agencies — Adds delivery capacity without new hires, and can be resold under your own brand.
How do I choose a role?
Start with the desk that is losing you money this month: unanswered leads, a support backlog, or a hiring queue. Run one role first, measure it against the KPI in the table, then add the next. Most roles go live in a day, so the first decision is cheap to reverse.
Frequently asked questions
Which role should a small business start with?
Start where the backlog costs you revenue now — usually inbound sales or support. One digital employee, one KPI, one week of measurement, then decide whether to add the next role.
Can one digital employee cover two roles?
Keep one employee per role. Each ships with its own scripts, KPIs and memory, and mixing two jobs into one worker makes results impossible to measure.
What does a role cost?
Pricing is per digital employee per month, from $149/mo, priced against a routine salary rather than a seat. See the pricing page for tiers and the ROI-vs-hire comparison.
Put one role to work this week
Tell us which desk is drowning and we will show that digital employee running on your own tools.