Deep dive · Reception

AI front desk for small business.

An AI front desk is one AI employee that covers the intake side of reception: it reads every inbound enquiry, drafts the answer from your own material, carries the details into a record, and journals the run. A person sends the reply. One AI employee costs $149 a month.

It runs on text today: a form or quiz posts to the lead endpoint and the enquiry is stored before anything else happens. Telephony, SMS and calendar connections are scoped per deployment. Below are the split with a person, five venue scenarios, the channel statuses behind them, and the numbers behind the price.

Unistaff · Front desk

Intake

RunsIntake · Draft · Qualify · Journal
ChannelsWeb form / Quiz
Batch≤5 enquiries per run
SendHuman
StatusDrafts waiting · 24/7

What the desk does on every enquiry

Reception work breaks into four moves, and the role runs all four in one pass. Each move is a step in code with a validator behind it, which is why the same enquiry handled on a Tuesday and on a Sunday comes back with the same shape.

01

Intake

A web form or quiz posts to the lead endpoint and the enquiry lands in Postgres before anything else runs. The body is capped at 10 KB, a hidden field absorbs bots, and a submission carrying no contact channel comes back with the reason.

02

Draft

The role writes the first reply from your brief, service list and house rules: two to four sentences, 100 to 500 characters, ready to send as written. Any price is marked pending your approval until you confirm it.

03

Qualify

Form answers travel with the enquiry as structured fields, so the reply answers what was actually asked. The full name, phone number and email address stay out of the prompt — the role works from an initial and the answers.

04

Journal

Every run is written with its inputs, its outcome and its error text. A run that failed stays visible as a run that failed, so the share of drafts sent unedited is a query rather than an impression.

The loop runs on a timer — every fifteen minutes in the reference deployment — and each pass picks up at most five enquiries that have no draft yet. A burst on a Friday night is worked through in batches, and the drafts are waiting before anyone opens the inbox on Saturday.

What it takes on, what stays with a person

Read the person column as the job that remains, and staff for that job rather than for the whole desk. Every row is the platform as it ships today.

TaskAI employeePerson
The first reply to a new enquiryWritten on the next run — two to four sentences, in your tone, ending on the next step you setReads it and sends it
Repeat questionsAnswered from the brief, the service list and the knowledge items, the same way every timeKeeps that material current
QualificationCarries the form answers into the record as structured fieldsDecides which enquiries jump the queue
A price in a first replyMarked pending your approval; a draft that states a price without the marker is rejected in codeConfirms the number before it goes out
BookingPrepared with the details the booking needsPuts it in the calendar — no calendar connector ships today
The language of the replyDrafted in the language the enquiry came in — a standing instruction in the role's briefKeeps the material in both languages where the city is bilingual
Anything outside the materialStops and says why it stoppedTakes the conversation
The record of the weekJournals every run with its inputs, its outcome and its error textReads the journal and corrects the brief

Five venues, five scopes

A front desk in a café and a front desk in a dental practice run the same machinery on different material. Each scenario below is a model of a deployment shape — the enquiries that desk receives, what the role drafts, and the line where it stops. Open one for the enquiry mix, the split table and the model behind its cost.

01

Coffee shop

The desk is a phone on the bar and an inbox nobody owns. Catering and hire enquiries arrive during the morning rush and get answered after close.

  • Catering for 20 and up, room hire, wholesale beans
  • Repeat questions answered from the menu in one pass
  • Dates, complaints and the final number stay with the owner
Open the scenario
02

Salon or barbershop

Bookings and quote questions arrive while every chair is full. The reply that wins the booking is the one that goes out first.

  • Booking requests, colour quotes, gift cards, cancellations
  • The three questions a stylist needs, asked in the first reply
  • The calendar, the price and the chair stay with the salon
Open the scenario
03

Dental practice

The desk is with a patient, the phone is ringing and the inbox holds new-patient enquiries that decide next quarter's schedule.

  • New patients, scheduling, coverage questions, visit prep
  • Everything clinical is a stop rule, written into the brief
  • Health-data obligations are scoped before launch
Open the scenario
04

Auto repair shop

The advisor is under a hood, the phone is on the counter, and every quote request needs six facts before anyone can price it.

  • Quote requests, drop-offs, tire season, inspections
  • The draft collects year, make, model, plate, mileage and the symptom
  • The estimate, the diagnosis and the bay schedule stay with the shop
Open the scenario
05

Medical clinic

One person covers phones, check-in and scheduling. Requests that arrive during a consultation wait for a gap that never comes.

  • Appointment requests, visit preparation, paperwork, coverage
  • Everything clinical stops at the desk and goes to a person
  • Modeled end to end in the clinic case study
Read the modeled deployment

Channels, with their real status

A front desk is only as good as the channel it listens on, so here is where each one stands today. A row moves up when its code does.

ChannelStatusWhat that means
Web form and quiz intakeLiveEnquiry stored on submit, first reply drafted on the next run.
Lead notification by emailLiveOne attempt with a five-second timeout; the outcome is logged either way.
Meta Ads importOn requestBuilt and tested; turns on once you connect your own ad account.
Calendar bookingScoped per deploymentNo calendar connector ships today, so live availability is scoped first.
SMS remindersScoped per deploymentNo SMS provider ships today; the provider is chosen with you.
Phone answering (voice)Custom scope · EnterpriseTelephony, recording consent and the handover rule come before any build.
Call trackingPlannedCalls stay outside attribution until the source exists, rather than being estimated.

Full connector list and its evidence: /integrations

What it costs against a front-desk hire

The ROI calculator on this site ships a Healthcare front desk role, and the calculator’s own defaults answer the cost question without any new arithmetic: one role, 40 hours a week, $35 an hour, 70% of those hours handed across.

Read it as a comparison of hours. The 30% left over is the part of the desk that carries judgement — the upset customer, the exception, the decision — and it still needs a person. What changes is that the person spends the shift on those hours instead of retyping opening times.

Baseline front-desk hours40 per week
Hourly rate$35
Share of hours handed to the AI70%
Hours handed off28 per week
Cost of those hours, per month$4,243
AI employee, per month$149 — Starter

Source: Healthcare front desk role at the ROI calculator defaults

The first week

Day 1

Write the ten questions your desk answers every week, with the answer you already give. That list is the first version of the material the role reads on every run.

Day 2

Set the house rules: what may be stated as fact, what must be marked pending your approval, and the point where the role stops and hands over.

Days 3–5

Point the form at the lead endpoint and run in shadow. Read every draft before it goes and correct the material where the draft was wrong.

Day 6

Count the drafts that went out unedited. That share decides how much of the desk moves across next, and it comes out of the journal rather than out of a feeling.

Frequently asked questions

One AI employee that covers the intake side of reception: it reads every inbound enquiry, drafts the reply from your own brief and service list, carries the form answers into a structured record, and journals the run. A person reads the draft and sends it.

On Unistaff, no. Text intake runs today — a web form or quiz posts to the lead endpoint and the first reply is drafted on the next run. A voice front desk is custom scope on an Enterprise plan and begins with telephony, recording consent and the handover rule. Call tracking sits on the integrations roadmap.

One AI employee is $149 a month on Starter, with a 14-day pilot and cancellation at any time. Up to five AI employees with custom briefs and priority support is $599 a month on Scale. Enterprise is custom-priced and carries custom roles, workflows and SLA-backed support.

The machinery is identical; the material differs. A coffee shop briefs the role on catering lead times and hire rules, a dental practice on visit preparation and what must go to a person. Both read that material on every run, so a Tuesday answer matches a Sunday answer. This page carries five venue scenarios, and four of them open into a page of their own.

Coffee shops, salons and barbershops, dental practices, auto repair shops, and a medical clinic modelled end to end in the case study. Each scenario lists the enquiry mix that desk receives, the split between the AI employee and a person, the point where the role stops, and the cost model run on that desk's hours.

It prepares the booking with the details the booking needs, and a person puts it in the calendar. Unistaff ships no calendar connector today, so a deployment that depends on live availability starts by scoping that connection.

The role works from an initial and the answers on the form. The full name, phone number and email address never enter the prompt, and the contact record stays in the database the reply is sent from.

A chatbot answers inside its window and the conversation ends there. The front-desk role stores the enquiry, drafts a reply your team sends, and journals the run with its outcome, so the week's volume and quality are countable.