Modeled scenario · B2B SaaS · 22 employees
A 22-person B2B software company
Target: +34% meetings booked
A digital SDR answers every inbound lead in under a minute and books demos straight into rep calendars.
The starting point
The company sells a project-management tool to mid-size agencies. Demo requests come in through the website around the clock, but the single SDR can only answer during business hours. A lead that arrives overnight waits four hours on average — long enough to book a demo with a competitor.
A second full-time SDR is hard to justify at this stage. Speed-to-lead is the cheapest lever in the funnel, so the goal is coverage without headcount.
The deployment
The company hires an AI SDR through Unistaff.ai. The employee connects to the website form, the CRM, and the sales calendar, and is briefed on the ideal customer profile, the pricing page, and ten sample objection responses.
- Qualifies every inbound lead against company size, role, and use case.
- Answers pricing and feature questions using approved language.
- Books demos directly into rep calendars without back-and-forth.
- Escalates complex requests to the human SDR with full context.
The targets we model
In this scenario, the AI SDR takes over the bulk of inbound qualification within the first month. The human SDR shifts from chasing leads to running discovery calls and closing deals. The numbers below are the targets we scope a pilot like this against.
+34%
Meetings booked
4 hours → under 1 min
Average response time
87%
Conversations handled by AI
18 hours
Human SDR time freed per week
The point is leverage: the human SDR keeps every discovery call and every close, while the AI covers the hours no one is at a desk.
Why this scope works
The scope stays narrow. The AI owns only inbound qualification from the website, with clear disqualification rules, a human handoff path, and a weekly review of edge cases. Once the pattern holds, the same employee can take on outbound re-engagement of cold leads.