AI sales assistant. Your digital SDR never sleeps.
Qualifies inbound leads, books meetings into rep calendars, and follows up relentlessly — while your team focuses on closing.
What an AI sales assistant does
Instant lead response
Replies to website forms, emails, and chat within seconds so no inbound lead goes cold waiting for a human.
Smart qualification
Asks the three questions that determine fit, scores leads against your ICP, and escalates edge cases with full context.
Autonomous meeting booking
Checks rep calendars, handles timezones, sends invites, and follows up on no-shows without back-and-forth.
CRM hygiene
Creates contacts, updates deal stages, and logs every touch so pipeline reports reflect reality.
Outbound re-engagement
Runs personalized follow-up sequences based on prospect signals and stops the moment they reply.
How it works
Capture
Lead fills a form, sends an email, or starts a chat.
Qualify
AI scores fit in seconds using your rules and the prospect's profile.
Book
Calendar is checked and a demo lands on the right rep's schedule.
Handoff
CRM is updated and the rep gets context, not a cold lead.
52s
Average first response time
+34%
Meetings booked
87%
Inbound conversations handled by AI
18h
Human SDR hours saved weekly
Pipeline moves when speed-to-lead is automatic
Response rates collapse after the first hour. An AI sales assistant replies in under a minute, qualifies while intent is hot, and books the meeting before a competitor even opens the inbox.
Every interaction is logged in the CRM, so you see exactly which leads converted, where meetings came from, and how the AI is freeing your human reps.
Case study: Northbridge Software
“We did not replace our SDR. We gave her an assistant that never sleeps, so she could spend her day talking to the right prospects.”
Northbridge Software · 22-person B2B SaaS team
“Within the first month, the AI SDR handled 87% of inbound qualification conversations. The human SDR shifted from chasing leads to running discovery calls and closing deals.”
Northbridge Software · AI SDR rollout results
“The rollout succeeded because the scope was narrow. The AI owned only inbound qualification from the website. It had clear disqualification rules, a human handoff path, and a weekly review of edge cases.”
Northbridge Software · Why it worked
Frequently asked questions
An AI sales assistant is a digital employee that handles the top of your sales funnel — inbound lead response, qualification, meeting booking, CRM updates, and follow-up — so human reps spend more time closing.
No. It replaces the repetitive 80% of SDR work. Human reps keep discovery calls, negotiations, and strategic account conversations.
Most teams go live the same day. Connect your calendar and CRM, brief the AI on your ICP, and it can book its first qualified meeting within hours.
HubSpot and Pipedrive out of the box. Salesforce and Zoho on Enterprise plans. It also connects to email, chat, and website forms.
It escalates with a full transcript, lead score, and recommended next step. Your rep picks up exactly where the AI left off.
Yes. Once inbound qualification is reliable, the same AI employee can run outbound re-engagement and cold sequence follow-up.
Continue learning
Solution
AI sales assistant solution
Industry
AI employees for SaaS
Blog
AI SDR: what it actually does (and what it does not)
Blog
Why sales teams hire an AI employee before they hire another human
Case study